Healthcare growth advice from someone who’s run it.
I founded and lead RVNOPS, a healthcare growth consulting firm in Baltimore. I advise CEOs, COOs, and growth leaders on what’s holding growth back: marketing, intake, technology, AI, data, and finance. Your team builds and runs the fix. I work alongside them until they own it.
Kevin Plumlee
Founder, RVNOPS
A record built in healthcare
Fifteen years inside healthcare growth: an agency built from two people to more than 80, two private equity transactions, and performance marketing for enterprise health systems.
- Private equity exits
- 2
- Healthcare organizations
- 300+
- Managed media spend
- $500M+
- Years in healthcare growth
- 15+
Work
RVK AI first. RVNOPS, the advisory firm, second.
RVK AI
The admissions operating system for healthcare
RVK AI is the admissions operating system for healthcare. AI agents answer admissions calls and website chats 24/7 for treatment centers, senior living, ABA, psych, and outpatient. HIPAA compliant.
I am Principal AI Systems Architect. I lead Web Navigator, RVK AI’s web chat product, and work across the company’s systems, from the voice and chat agents to internal tools.
RVNOPS
The advisory firm I lead
I founded RVNOPS in 2026 and I lead it. It is a healthcare growth consulting firm in Baltimore: one industry at a time, fixed scope, no hourly billing.
I advise. I do not run your campaigns or build your systems. I find the growth block, write the plan with your people, and stay while they build it. They keep the work.
That rule holds because I did the work myself for fifteen years: SEO, paid media, websites, intake, CRM, data, and AI, plus the P&L, hiring, and two private-equity integrations. The record is why the advice holds up.
Services
Three ways to start. Fixed scope, no hourly billing, one healthcare industry at a time.
- 01 · 2 to 3 weeks
Diagnostic Audit
The main growth block, the evidence behind it, and what it costs.
- 02 · 3 to 4 weeks
Growth Blueprint
A plan written with the people who will do the work.
- 03 · Quarterly
Team Enablement
Weekly guidance while your team builds and runs it.
Methodology
Diagnose, design, build, measure.
Your team takes part in every phase and owns the work at handoff. I stay until they can run it without me.
- 2 to 3 weeks
Diagnose
- 3 to 4 weeks
Design
- Quarterly
Build, alongside
- Ongoing
Measure
What RVNOPS covers
Growth marketing and paid media
Paid search auditsMeta within health policiesBudget and channel mix
Search and local SEO
Technical SEOLocal searchContent strategy
Intake, CRM, and attribution
Call trackingCRM and revenue operationsAttribution
Websites, systems, and data
Website reviewSystems integrationReporting
Applied AI
AI voice and chatAutomationGovernance
Privacy and platform risk
Pixel and tracking reviewLegitScript readinessAccessibility
Diligence and integration
Operational diligenceIntegrationExit readiness
The working stack
Tools I’ve used hands-on across growth, data, and engineering. It’s why I can read what your team already runs.
Growth systems
GTM
Ahrefs
Semrush
CallRail
CallTrackingMetrics
GA4
Salesforce
Dazos
Kipu EHR
Airtable
Asana
Slack
Build and infrastructure
Drupal
WordPress
React.js
Next.js
Cloudflare
AWS
AI and automation
ChatGPT
Anthropic
DeepSeek
Grok
LangChain
Cursor
Professional experience
Founder, operator, and engineer roles since 2009. The hands-on years are why the advice holds up.
Principal AI Systems Architect
RVK AI is the admissions operating system for healthcare. AI agents answer admissions calls and website chats 24/7 for treatment centers, senior living, ABA, psych, and outpatient. HIPAA compliant. I lead Web Navigator, the web chat product, and work across the company’s systems, from the voice and chat agents to internal tools.
- Admissions operating system for healthcare
- 24/7 admissions calls and website chats
- Treatment centers, senior living, ABA, psych, outpatient
- HIPAA compliant
- Leads Web Navigator
Founder
I founded RVNOPS in 2026 and I lead it. Healthcare growth consulting from Baltimore: I advise CEOs, COOs, and growth leaders across marketing, intake, technology, AI, data, and finance, one industry at a time. Scope is fixed, there’s no hourly billing, and the client’s team does the work and keeps it.
- Diagnostic Audit, Growth Blueprint, Team Enablement
- Diagnose, Design, Build, Measure
- One healthcare industry at a time
Partner
A national benchmark of what insurers actually pay for detox, residential, PHP, and IOP care. We read the rate files payers are required to publish every month and turn them into numbers treatment centers can use at the contract table.
- Payer-rate data pipeline and classification
- Subscription platform with member dashboards
Founder
A dental practice consultant you can call at 2 a.m. Owners and office managers call or chat with an AI agent that knows staffing, finances, marketing, operations, and 40-plus other topics, and they get a real answer on the spot instead of waiting on a $5,000-a-month retainer. I built the voice and chat agents, the knowledge base behind them, and the site that sells it. It's a full circle for me: I started my career at Levin Group, a dental consulting firm.
- 24/7 voice and chat consultant
- Knowledge base covering 42+ practice topics
- GP, ortho, oral surgery, perio, pediatric, endo, and DSOs
- No retainers, no long-term contracts
Apr 2024 to 2026
Unlock Health
VP Performance Marketing, Founder Emeritus
After the Dreamscape acquisition closed I moved into strategic leadership at Unlock Health, where I ran performance marketing for enterprise health systems and brought AI and machine learning into service delivery. I left the operating role in 2026 and remain a shareholder.
- Performance strategy for enterprise health systems
- AI and ML inside service delivery, not beside it
- Scaling operations across healthcare verticals
- Shareholder, no longer in an operating role
Jul 2014 to Apr 2024
Dreamscape Marketing, LLC
Co-Founder
Bootstrapped and built the largest behavioral health marketing agency in the country, then led the company through transactions with SPM Group and Unlock Health.
- 2 to 80+ employees
- Proprietary AI and automation tooling
Nov 2009 to Jul 2014
Levin Group, Inc.
Senior Web Developer
Where the building started: website properties, email programs, and mobile applications, plus the intranet and CRM plumbing behind them.
- Full-stack web development
- SharePoint intranet deployment
- CRM integration
- Google AdWords management
Certifications and leadership development
Aesop Partners Leadership Development
Nov 2024
Google Ads Certified
Search, Display, Video
Google Analytics Certified
GA4
HubSpot Certified
Inbound Marketing
What colleagues say
Kevin Plumlee is one of the smartest people I have ever worked with...and I worked in a Google office for years! When it comes to tech, including coding, AI, blockchains, integrations, APIs, and scripts, the guy is a savant. There is no one I would trust more with the keys to my website than Kevin Plumlee.
Kevin is, without question, one of the most intelligent individuals I've had the privilege of knowing. His expertise spans technology, development, and marketing, and he possesses a remarkable ability to distill complex problems into simple, effective solutions.
Kevin was with us on day 1... not only one of the most talented all-around developers I've had the pleasure of working with, but has an uncanny business sense and extremely fast learning curve. He developed almost all of our agency's best practices and backend systems.
About the photos: I’ve taken about 30,000 of them, and these are the keepers. None of them are about healthcare marketing.
What’s holding growth back?
Missed calls, spend you can’t trace, systems that don’t talk, an AI plan that hasn’t left the slide. Tell me where it stands. I read every message and usually reply within one business day.
- Growth and paid media strategy
- Intake, CRM, and attribution
- Applied AI planning and governance
- Diligence and integration for PE-backed groups
Start the conversation
Tell me about your organization, what you’re trying to do, and where things stand.